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川火·国潮文化主题餐厅

Chuanhuo · National Trend Cultural Theme Restaurant


通过对中国传统文化元素和当代潮流符号以“蒸汽朋克 ”的设计手法于同一时空中产生新旧碰撞、嫁接、直至融合,视觉系统的构建亦遵循扁平化的视觉符号输出,最终呈现出强烈的视觉冲击又高度统一的新潮餐饮空间沉浸式体验,传达出川火品牌的精髓与价值。



Through a “steampunk” design approach, traditional Chinese cultural elements and contemporary trendy symbols collide, graft and eventually fuse with the old and the new in the identical space and time, while the construction of the visual system also adheres to a flat visual symbol output, which ultimately delivers a new trendy dining space immersive experience with intense visual impact and a high degree of unity, thereby delivering the essence and value of the Chuanhuo brand.



红,是中国传统建筑经典用色之一,在传统文化中寓意着喜庆与隆重,同时也直观呼应着中国四大菜系之川菜的火辣热烈,演绎火焰般的热情开放。

整体空间色调与川火的品牌主题文化和精神达成了高度契合。


Red, one of the classic colors adopted in traditional Chinese architecture, signifies celebration and grandness in traditional culture, while also intuitively echoing the fiery enthusiasm of Sichuan cuisine, one of the four major cuisines in China, which renders flame-like passion and openness.

The integral space color is highly compatible with the brand theme culture and spirit of Chuanhuo.



接待区的空间装置墙,引入建筑化的思考,几何比例形成的序列矩阵与层次造型十分引人注目。墙体内部运用不锈钢材质的砖块手工砌制而成,灵感源自中国古代建筑原料中常用的红砖元素,加以红色的金属网轻盈地包裹着墙面,通过材质与手法的创新达成新旧间的碰撞与融合,赋予了空间场域和传统文化新的生命力。


The spatial installation wall in the reception area introduces architectural thinking, with a striking matrix of sequences and hierarchical shapes formed by geometric proportions. The interior of the wall is manually constructed with bricks made of stainless steel, which is inspired by the red brick element commonly employed in ancient Chinese architecture. In conjunction with the red metal mesh, the wall is lightly wrapped with an innovative material and technique to accomplish a collision and fusion between the old and the new, which has endowed the spatial field and traditional culture with new vitality.



不同于传统餐厅一贯的明亮布局,川火整体呈现暗调的空间氛围,更显神秘感和韵律感。在精心设计的灯光系统的巧妙渲染下,似透非透,激发人们的好奇心,沿着路径开启美食探索,在新时代下更具话题性与体验性。


In contrast to the consistent bright layout of traditional restaurants, Chuanhuo as a whole exhibits a space atmosphere of dark tones, which reveals a sense of more mystery and rhythm. With the ingenious rendering of well-designed lighting system, it appears to be transparent and non-transparent, which stimulates the curiosity of people and initiates food exploration along the path, making it more topical and experiential in the new era.



为突出空间的品牌主题与趣味性,设计选择在入口一侧大面积深色不锈钢的砖墙的基础上引入鲜明的麻将元素的装置,将四川人生活中不可或缺的打麻将传统活动以现代新潮的方式阐述与呈现。这面麻将艺术墙搭配定制的红色异形线条感原创家具,常常吸引着人们驻足欣赏并拍照打卡留念,无形中传递着品牌的愿景与价值。


For the sake of accentuating the brand theme and interestingness of the space, the design has chosen to introduce a distinctive mahjong element installation on the entrance side based on a large-scale dark stainless steel brick wall, which elaborates and exhibits the traditional activity of playing mahjong, an indispensable part of the life of Sichuan people in a modern and trendy manner. This mahjong art wall with custom-made red shaped lines of original furniture regularly draws people to stop and admire, and take photos for memory, which invariably conveys the vision and value of the brand.

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