济南CBD宽简酒店，品牌名称"宽简"暗含着宽容与简约的哲学理念。在不确定性充斥的世界中，渴望感受内在的触动，从匆匆忙忙的步履中找到宁静的等待时光，不排斥社交与交往，只寄希望于瞬间，在舒适、私密、自在的空间中找到真正的自我。

Jinan CBD GWEN JANE Hotel, with the brand name "Kuanjian," embodies a philosophical concept of tolerance and simplicity. In a world filled with uncertainty, we aspire to feel the inner touch, finding tranquility in the rush of life, without excluding social interactions. We place our hopes in moments, seeking to discover our true selves in comfortable, private, and relaxed spaces.

用宽大、不苛求的态度，热爱生活的每一个细节。正如古籍《晋书·嵇康传》所言：“宽简有大量”，注重的是内在的丰富和深度。品牌根植于人文体验，深受文化底蕴的滋养，将中式底蕴元素融入空间设计，创造出既有形又有神的精品酒店概念，强调的是灵魂的滋养。

将当地文化融入设计，实现最佳生活体验。设计策略着重于适度的空间感，创造宁静角落，真切的体验，营造色彩情绪，有意义的时刻，交互产生共鸣，人性化的细节。以在地性的人文根植于品牌一城一店的故事，营造真实的共情。在设计有度的空间。

With a generous and undemanding attitude, we cherish every detail of life. Just as the ancient book "Jin Shu: Ji Kang Zhuan" states, "Kuanjian has great abundance," we emphasize the richness and depth of the inner self. Our brand is rooted in the human experience, nurtured by cultural heritage, and integrates elements of Chinese culture into space design, creating a concept for boutique hotels that are both tangible and spiritual, with an emphasis on nourishing the soul.

将当地文化融入设计，实现最佳生活体验。设计策略着重于适度的空间感，创造宁静角落，真切的体验，营造色彩情绪，有意义的时刻，交互产生共鸣，人性化的细节。以在地性的人文根植于品牌一城一店的故事，营造真实的共情。在设计有度的空间。

We incorporate local culture into our design to achieve the best living experience. Our design strategy focuses on creating a sense of spaciousness, providing tranquil corners, authentic experiences, evoking emotional responses through color, meaningful moments, interactive resonance, and humanizing details. The story is deeply rooted

in local culture, threading through the brand's city-specific narratives, creating authentic empathy within well-designed spaces.

目标人群追寻的真实体验感进行多层次的艺术诠释。济南，这座拥有悠久历史的文化古城,自古济南以“泉城”“泉都”闻名于世。历代诗词大家对这座城市的风光风情赞吟不绝，从《诗经》到李白、杜甫、李清照、辛弃疾......留下了许多传诵千百年的诗篇，为济南自古是诗城提供了佐证。

Our aim is to offer a multi-layered artistic interpretation of the genuine experiential sense sought by our target audience. Jinan, a city with a long and storied history, has been known since ancient times as the "Spring City" and the "City of Springs." Esteemed poets from various eras have continuously praised the city's picturesque beauty, from the "Classic of Poetry" to renowned poets like Li Bai, Du Fu, Li Qingz

hao, and Xin Qiji. These poets' timeless verses have provided ample evidence of Jinan's historical identity as a city of poetry.

济南多泉，多泉而多白鹭。白鹭经常翩翩起舞在泉湖之间，为无数文人墨客提供了创作的灵感。济南的故事由此开始，从诗书、荷花赏析到白鹭观赏，宽简酒店的设计主题以"沙边数白鹭，枕上赋诗书"为灵感。白鹭的形象、色彩、精神为设计元素，通过光影、艺术和材质的相互作用，将文化故事融入到空间设计中，创造出精神上的共鸣，让空间更加生动。通过创造宁静、舒适的独处空间，使人们在这里产生情感共鸣，体验诗书般的生活态度。

Jinan boasts numerous springs, with abundant white egrets dancing gracefully on the spring lakes, serving as a wellspring of inspiration for countless literati and ink artists. The story of Jinan begins here, from appreciating poetry and lotus flowers to observing white egrets. The design theme of Kuanjian Hotel is inspired by the saying, "Counting white egrets by the riverside, composing poems on the pillow." The imagery, colors, and spirit of white egrets serve as design elements. Through the interplay of light, art, and materials, we integrate cultural narratives into spatial design, creating spiritual resonance and bringing spaces to life. By creating tranquil and comfortable private spaces, we aim to evoke emotional resonance and convey a poetic approach to life.

让阅者安静，让观者享受，"枕上赋诗书”以营造静谧的空间氛围作为重点，以艺术的视角，将文化底蕴融入到创意设计中，以文字国潮为灵感，实现功能与艺术的共生打造一个充满深意和内涵的艺术空间。

We aim to provide a sense of tranquility for readers and enjoyment for observers. "Composing poems on the pillow" focuses on creating a tranquil atmosphere in spaces. Through an artistic perspective, we infuse cultural heritage into creative design, drawing inspiration from contemporary Chinese culture. This allows us to achieve a symbiosis between functionality and art, creating a space filled with profound meaning and depth.